Philips is launching a challenge to find the Nation's Dental Super Hero. Philips' contest is being run between the middle of May and the middle of June 2014 during National Smile Month in collaboration with the British Dental Health Foundation, as Philips is a sponsor of this year's National Smile Month campaign.

To coincide with the launch of its newest toothbrush, the Philips Sonicare for Kids, which features a caped Super Hero on its box, Philips and the British Dental Health Foundation are asking dental professionals who don fancy dress costumes in order to engage with their young (and not so young) patients, to upload a photograph showing them in costume to the National Smile Month Facebook page www.facebook.com/nationalsmilemonth. The winning dental professional or dental practice will be awarded three Philips Sonicare for Kids toothbrushes and three Philips AirFloss to dispense to patients.

Philips has also created a Family Oral Healthcare bundle of products for dental practices to enable them to offer families they treat extra help during National Smile Month. The promotional package which is available from April includes a new Sonicare for Kids, a Sonicare FlexCare Platinum and an AirFloss which they can offer patients for an all in price.

For more information about Sonicare for Kids visit www.sonicare.com; philipsoralhealthcare@philips.com or telephone 0800 0567 222 to find out how to participate in Philips' National Smile Month initiatives.