Listerine was proud to support the 2014 World Oral Health Day on 20 March. The theme of this year's event was 'celebrating healthy smiles', to raise awareness of the importance of establishing and maintaining a proper oral care routine. The makers of Listerine offered tips for establishing healthy habits for a lifetime, which include taking a few minutes each day to brush, floss and rinse with a therapeutic mouthwash like Listerine.

The Listerine Advanced Defence mouthwashes from Johnson & Johnson are scientifically proven adjuncts to professional treatment, designed to help treat and prevent specific oral care conditions. The range includes Advanced Defence Sensitive, Advanced Deference Cavity Guard and new Advanced Defence Gum Treatment, an alternative to chlorhexidine-based remedies, which reduces gingival bleeding when used after brushing.