Sensodyne has a new advert on TV screens this month designed to drive awareness of the seven specially designed benefits of their products for those who suffer from sensitive teeth.
The advert features an expert testimony from Marius McGovern, a dentist from Liverpool Dental Spa, advocating the use of Sensodyne Complete Protection to help manage sensitivity.
Sensodyne Complete Protection combines all the benefits of a daily toothpaste with an advanced technology called NovaMin, which is clinically proven to relieve the pain of sensitivity by building a protective layer over vulnerable areas of the tooth. It also strengthens and re-hardens enamel; gives a clean feeling; helps maintain healthy gums; freshens breath; helps control plaque; and helps maintain natural whiteness.
Sensodyne's TV advert and accompanying print advertising will educate sensitivity sufferers by reinforcing the message that sensitivity is an ongoing condition that requires daily specialist care.
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Seven special benefits for sensitive teeth. Br Dent J 216, 430 (2014). https://doi.org/10.1038/sj.bdj.2014.268
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DOI: https://doi.org/10.1038/sj.bdj.2014.268