2013 saw the launch of the Aquafresh Kids 'Better Brushing Programme', designed to help dental healthcare professionals to support community oral health initiatives through the provision of Aquafresh Kids products and materials.

Rachael Dinsmore, a final year dental student, took Aquafresh Kids educational materials to Peru to support an initiative promoting better oral health in remote villages. Clinics were run onboard an ex-navy ship, stopping at ports along the Amazon to treat patients. Rachael found the materials to be very helpful and said that the children particularly enjoyed receiving an Aquafresh Kids sticker as a reward for good brushing.

Linda Cardona, an oral health promoter from London, engaged with the Aquafresh Kids Better Brushing Programme to support her initiative promoting oral health in children in the Borough of Ealing, an area in London with a high level of oral health problems among children. Sessions took place throughout June and included activities and sessions for parents and children including a special 'brushathon' event. Linda used Aquafresh Kids toothbrush and toothpaste samples to support the activities and found them to be a great help.

To find out how the Aquafresh Kids Better Brushing Programme could help support your community oral health initiative, contact Sophie Terry from the Aquafresh team by emailing sophie.x.terry@gsk.com.