Sir, I very much agree with Dr Marshall's letter (BDJÂ 2009; 207: 53). The GDC slogan is a bit negative and now out-of-date. Could I suggest something like 'The General Dental Council - Setting the Standards in UK Dental Healthcare, on behalf of all patients'. This would encompass its role in monitoring education and training, CPD, overseas applicants etc as well as disciplinary. The whole dental team supports the GDC financially and we want to live up to its standards.
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Fenwick, J. Slogan standards. Br Dent J 207, 194 (2009). https://doi.org/10.1038/sj.bdj.2009.779
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DOI: https://doi.org/10.1038/sj.bdj.2009.779