Learn how to increase the profitability of your practice by introducing aesthetic work at next month's conference of the British Academy of Cosmetic Dentistry, which will be held at Hilton Birmingham Metropole, November 13-15. Kathleen O'Donnell, vice-president of coaching at Jameson Management, will be speaking on improving scheduling and better communications and effective marketing. Maximise your ability to help patients say yes to cosmetic treatment.

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