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The nature of viral altruism and how to make it stick

Societal altruism is changing. Increased awareness and use of online social media is providing new ways of inspiring collective action and support for critical societal challenges. What makes some social causes go viral while others never seem to take off?

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Author information

Affiliations

  1. Sander van der Linden is in the Department of Psychology, University of Cambridge, Downing Street, Cambridge CB2 3EB, UK.

    • Sander van der Linden

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  1. Search for Sander van der Linden in:

Competing interests

The author declares no competing interests.

Corresponding author

Correspondence to Sander van der Linden.