Philips Oral Healthcare is inviting delegates to the British Dental Trade Association Dental Showcase to 'zone out' on its stand at S13. Part of the multi-zoned stand will be focusing on a 'healthy mouth, healthy body' because there is now a gathering body of evidence that connects periodontal disease in the mouth with overall health. As a result, Philips Oral Healthcare has made the links between oral health and systemic health one of its main campaigning platforms for 2006 and is focusing on implications of periodontal disease in coronary heart disease, diabetes and premature low birth weight babies. There will be a variety of health-orientated demonstrations timed throughout the show, and there will be the opportunity for visitors to take part in a unique Sonicare brushing experience with the new Sonicare Elite 9000. In return they will be given the new mini-brush head to take away with them.

Reader response number 70