Aquafresh have announced a new event involving 50,000 children, 1.6 million teeth and a world record! The Aquafresh Minty Mouth Challenge aims to break the current Guinness World Record for the largest simultaneous toothbrushing session and will take place on 18 June as part of the BT Giant Sleepover, an annual fundraising event for children and families to raise money for ChildLine.

The Aquafresh Minty Mouth Challenge will take place on the Sunday morning of the event, when all children and their parents will be co-ordinated at venues across the UK to brush their teeth simultaneously for two minutes. 'This is a new challenge for the morning of the sleepover and is designed to encourage children to learn good oral health care habits and have fun at the same time,' said Harriet Whiting, Senior Brand Manager of Aquafresh. The company will also provide materials to give children top tips on looking after their teeth, including information on brushing technique, amount of toothpaste required and the importance of brushing for two minutes.

The current simultaneous toothbrushing record for multiple venues stands at 31,424 and was set in 2003. Organisers hope that the BT Giant Sleepover will attract more than the 31,584 children who took part in the record event in 2005 and set a new world record for both toothbrushing and sleepovers. More information can be found at www.giantsleepover.com.