A former general dental practitioner with extensive administrative and commercial experience has been appointed chief executive of the British Dental Association. Peter Ward joins the BDA at a critical period for the profession and the dental industry, with the introduction of major reforms to NHS dentistry due this April and significant developments within the private market.

Peter Ward

After qualifying at the University of Liverpool in 1982, Peter worked in general practice on the Wirral and near Blackpool for 12 years before becoming chief dental adviser to the Dental Practice Board, a statutory regulatory and administrative body. In 1999 he moved into the commercial sector, employed as chief operating officer for Dencare Management and later for Oasis Dental Care which owns and operates dental practices across England and Wales. Since 2004, Peter has worked as a management consultant, providing advice and consultancy services to the dental industry. He holds an honours degree in law and an MBA. Peter Ward said: 'This is a pivotal period for dentists and a time when the BDA must be seen to provide support and leadership for the profession. We face significant challenges but the BDA is a fantastic resource and well placed to fulfil this crucial role. I am delighted to be given the opportunity to lead the BDA at what is clearly a critical time for dentistry in the UK.' Peter Ward takes over the role of chief executive from Ian Wylie who left the BDA in December to take up consultancy and academic teaching roles in Hong Kong.