Colgate Oral Health Month 2005 will take place this September and will deliver key oral health messages to patients in partnership with UK dental professionals. In association with the BDA, the theme for 2005 is 'Fighting Together for Better Oral Health' and will include key messages for the general public. These are to brush teeth twice a day with fluoride toothpaste, change toothbrushes every three months, make regular dental visits and try to avoid sugary foods, especially between meals.

The initiative, now in its fourth year, will give dental professionals the opportunity to get involved in a nationwide campaign that will be supported by TV advertising. In order to promote improved oral health habits Colgate will also distribute educational materials and over one million oral care products in areas with the highest levels of caries.