Wisdom have launched a new product that claims to help stop heavy handed tooth brushing.

The handle of the Wisdom Click toothbrush will bend backwards with a noticeable 'click', reminding the individual to adjust their brushing pressure. The pressure control system uses patented technology that alerts the user when the pressure against the teeth and gums becomes too hard.

To continue brushing normally after it has clicked, the user must reduce their brushing pressure and allow the brush head to return to its original position.

Wisdom Click is available in two textures: medium and soft both with a combination of V-shaped bristles and active tip.

Wisdom claim that the simple, slender handle design makes it comfortable to use and hygienic with no toothpaste traps.

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