Abstract
There are many communication tools available at a wide range of different costs. This article discusses a selection of the tools available and also examines the most important first step-identifying your target audience
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Ball, R. Practical marketing for dentistry. 9. Marketing communication tools. Br Dent J 181, 214–219 (1996). https://doi.org/10.1038/sj.bdj.4809216
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DOI: https://doi.org/10.1038/sj.bdj.4809216