Abstract
A REPORT of the Technical and Trade Papers CommifV P the Institute of Incorporated Practition in Advertising to the Trade and Technical dated October 1943, was issued in May 1946 by the Institute under the title “Standardisation Type Area Sizes for Trade and Technical Journals”, with the note that the trade and technical Press has recommended its members to give serious consideration to the standardization of type-areas. The members of the Institute hope that British periodicals which adopted reduced page-sizes as a war-time measure will as soon as possible revert to full size, but they direct attention to the opportunity for standardization that will occur when paper supplies permit this change. Out of 638 trade and technical periodicals examined by the Committee, the maximum number with any one type-area was 47; there were 242 different sizes, 144 of which were unique, and the type-areas also vary in shape. Standardization is pressed in this report from the point of view of the advertiser, who wishes to submit sketches, lay outs and copy in as few sizes as possible; but the strong recommendation of the report in favour of the adoption of a single size, namely, 10 in. by 7 in., will be welcomed by librarians and others who have been seriously embarrassed at times by the apparent irrational changes in size of periodicals as well as by the extreme diversity. The Committee recommends adoption of this size as the one indicated by its analysis as the most generally suitable and that to which journals making a change are likely to con form. It is also to a much greater extent than any other the most approved size for American, Canadian and other periodicals published overseas. Two other sizes are also suggested for consideration: 11J in. by 8 in. and 9 in. by 6 J in. The proposals of the report are now commended by the Institute for detailed consideration by all concerned.
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Size of Page in Technical Journals. Nature 158, 266–267 (1946). https://doi.org/10.1038/158266e0
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DOI: https://doi.org/10.1038/158266e0