Abstract
With regard to Mr. Massingham's first comment. The point made in the review was that the public had adopted the whiteness of the bread as their criterion of its desirability long before the roller mill was introduced, so that the roller millers cannot be accused of originating this criterion. They have never had to advertise “Eat Whiter Bread” it is Mr. Massingham and the nutritional experts who have tried to persuade the public to “Eat off-white Bread”, that is, stone ground or “manchet” bread, which the majority still prefer not to do.
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RUSSELL, E. The Countryside As It Was. Nature 151, 254 (1943). https://doi.org/10.1038/151254b0
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DOI: https://doi.org/10.1038/151254b0
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