Marketing Manager, Research Data

Marketing Manager, Research Data

Springer Nature

London, United Kingdom

Springer Nature, Research Marketing

Marketing Manager, Research Data                     
London

We are seeking a Marketing Manager for our growing portfolio of Research Data products and services. 

Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research.

This is an exciting opportunity to work with Springer Nature’s research data team to build an emerging market for research data products and services, working on both established publishing products (including the world’s leading multidisciplinary open data journal) and new launches for the research community.

This role is pivotal to the Outreach and Open Research team and to Research Marketing as a whole, so we are looking for a Marketing Manager with a passion for data driven marketing, who can gain insight from analytics and deploy strategic online marketing campaigns. You will be comfortable working collaboratively with senior internal and external stakeholders, and be a confident communicator. Planning, organisational and reporting skills, a creative approach to marketing, a focus on results and ROI, and strong people skills are all essential.

Responsibilities

  • Lead the Research Data marketing function and strategy with the Marketing Director, Outreach & Open Research
  • Grow submissions and readership of the Scientific Data journal, including the planning, deployment and reporting of all campaigns
  • Oversee the brand position of all research data products and services across Springer Nature, ensuring a holistic view of our offering to researchers and how we present them to market
  • Build a market position for Springer Nature as a leader in research data, supporting thought leadership initiatives and events
  • Lead the strategy and grow the market for new data products and services 
  • Manage the development of our annual Scientific Data conference for researchers
  • Work closely with internal communications, editorial and publishing teams to build familiarity with research data services and products
  • Support relationships with external partners from across the scholarly communications and research data communities internationally

Experience, skills and qualifications

Essential

  • Excellent analytical skills
  • Ability to craft integrated marketing strategies across all channels and touch points – online and offline
  • Creative thinker with excellent written and verbal communication and presentation skills (including copywriting and proofreading)
  • Strong experience of taking a data-driven approach to marketing priorities and plans
  • Analytics and reporting and demonstrating ROI of marketing activity
  • Previous direct line-management experience
    Desirable –
  • Previous experience of working with research, academia or scholarly communications  
  • Knowledge of open science, open research or open access

Please apply via recruiter’s website.

Quote Reference: 25597

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