Senior Educational Consultant, ELT & International Curriculum

Senior Educational Consultant, ELT & International Curriculum

Springer Nature

Beijing, China

Line manager: Senior Key Account Manager
Location: Beijing
Purpose of the role:
Accelerate Macmillan ELT & International Curriculum business growth in China by effectively developing and managing key institutional customers to increase market share and maximize sales outcome of Macmillan products and services

Key tasks:

  • Achieve assigned individual sales target, and contribute to overall China budget accomplishment;
  • Identify key institutional accounts in designated territory and/or market segments to form an high-impact list of promotional targets;
  • Discover needs of key institutional accounts to map business opportunities for Macmillan ELT & International Curriculum offerings;
  • Carry out solution selling projects effectively to reach mutual beneficial result for both Macmillan and clients;
  • Monitor & analyse competitor activities and market trends to feed back in to China sales and marketing strategies optimization;
  • Initiate promotional campaigns in designated territory to enhance Macmillan brand awareness and penetration rate amongst key institutional clients;
  • Assist line manager to complete financial planning, market research, and product-market fit analysis;

Bachelor/Master degree;


  • Solution selling project management skills;
  • Organising and planning skills;
  • Negotiating and interpersonal communication skills;
  • Presentation skills;
  • Sensitivity to numbers;
  • Problem solving skills;


  • Over 5-year sales & marketing experience in educational market is desirable;
  • Solid understanding of ELT & international curriculum and marketing trends is desirable;
  • Track record of successfully identifying business opportunities and delivering results is essential;
  • Evidence of success in building and maintaining sustainable relationship leading to commercial opportunity with internal and external stakeholders is essential;
  • Ability to communicate & present professionally, clearly and effectively to target audiences, in both fluent mandarin Chinese and English is essential;
  • Influencing skills and the ability to convince through personal credibility is essential;
  • Ability to gain and assimilate product knowledge and attain a thorough knowledge of the marketplace is essential;
  • Demonstrable evidence of goal/target-oriented, self-motivated, independent decision-making and team working is essential;

Apply with CV and Cover Letter

Fields with a * are mandatory
Must be a .doc, .docx, or .pdf file and no larger than 1MBMust be a .doc, .docx, or .pdf file and no larger than 1MB

Senior Educational Consultant, ELT & International Curriculum