- The impact of patients on decisions along their journey and the leverage points for your brand.
- Models for patient segmentation based on the behaviours of health consumers.
- How to take advantage of digital channels to activate patients.
- How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient engagement.
- How to optimise your multi-channel mix based on the impact and reach of the various channels.
- Setting the right Key Performance Indicators for measuring the impact of PSPs.
- Critical success factors for building a patient-centric organisation.
- You will learn the dos & don’ts and pitfalls of patient activation and support programmes during practical exercises and discussions of real-life examples.
- Receive Across Health’s training book ‘Delighting Pharma Customers in the Omnichannel Age’.