The Strategic e-Medical Affairs Course


10 December 2020


Registration Deadline


  • The landscape, opportunities and trends of digital communications in Medical Affairs’ ecosystem.
  • Conceptually understand how digital communication technologies work.
  • How to assess and compare the impact of the different communication channels on physicians and patients.
  • How to design a multichannel innovation strategy for Medical Affairs (MA) in 6 steps.
  • Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc.
  • How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines.
  • Which KPIs to use to assess the success of your multi-channel MA activities.

Additional Benefits

  • Receive Across Health’s book ‘Delighting Pharma Customers in the Omnichannel Age’.
  • Benchmark your digital activities against other companies and learn from other MA executives how to overcome some of the challenges you are facing.