Medical Affairs for Modern Pharma


14 October 2020


Registration Deadline


  • Medical Affairs’ co-leadership role in cross-functional pharma organisations.
  • How to create, measure and demonstrate VALUE in the Medical Affairs (MA) function.
  • How medical insights contribute to brand development strategy and a brand’s success in the market.
  • How to design a Strategic MA Plan that aligns with a company’s strategic goals.
  • Tips and tricks for Medical Affairs tactics to communicate and engage with physicians, patients and payers.
  • What MA needs to know about pharmaco-economics and Market Access.
  • Strategic thinking and leadership skills in the MA function.

Additional Benefits

  • This course is a unique opportunity for Medical Affairs executives from different companies to discuss the issues and challenges they face within their own companies.
  • The exercises in this course can easily be replicated in your own company with your own team(s).