Value Pricing for Market Access


10 December 2020


Registration Deadline


  • The concepts and language of pharma pricing and Market Access that confuse many executives.
  • A helicopter view of pricing and Market Access systems in some of the largest pharma markets.
  • Why setting prices and defending prices with health economics are not the same.
  • How payers respond to your product’s profile: Measuring the strength of clinical profiles.
  • Evidence-based techniques for getting the most accurate feedback when conducting payer research.
  • How to analyse past payer behaviour to predict future pricing behaviour.
  • The international pricing system: Correctly predict its impact on your prices around the globe.
  • How to implement a pricing and Market Access strategy and what to do when you run into trouble.