Pharma Marketing for Non-Marketing Functions


26 November 2020


Registration Deadline


  • What Pharma Marketing is and why market-led organisations will be more successful.
  • Critical patient and stakeholder insight generation to which all functions can contribute.
  • How to gain critical disease market insights from business intelligence data.
  • Essentials of brand strategy development: Where to play & how to win (Segmentation & Positioning).
  • How pharma marketers develop tactical plans based on customer-centric insights.
  • How to create cross-functional synergies between Sales, R&D, Medical Affairs, Market Access and Marketing, contributing to a brand’s commercial success.

Additional Benefits

  • Benefit from Edouard’s wealth of experience in training & coaching executives in numerous pharma companies on best-practice pharma marketing.
  • Receive Edouard’s book ‘GOOD PHARMA. How Marketing Creates Value in Pharma’ (Corstjens & Demeire, 2014)