Late Stage Pharma Lifecycle Management

C.E.L.forpharma

17 November 2020

Brussels

Registration Deadline

Learn

  • What happens to drugs approaching patent expiry, and the options for competing thereafter.
  • Pros & cons of all LCM strategies: Product enhancement, pricing and contracting strategies, authorised and own generic strategies, Rx to OTC switching strategies…
  • Creative solutions to prolong the competitiveness and profitability of your brands.
  • The right timing and successful planning process for preparing a brand’s loss of exclusivity.
  • The roles of global/regional/local functions in successful LCM.
  • How to prioritise and manage a portfolio of established brands.
  • Lessons from successes and failures from real-world pharma cases.

Additional Benefits

  • This course format stimulates intense interaction with your peers who deal with mature brands and loss of exclusivity issues.
  • A unique opportunity to learn face-to-face from and discuss your own case with pharma’s leading LCM expert, which Neal truly is!