The Multi-Channel Patient Engagement Course

C.E.L.forpharma

24 September 2020

Zurich

Registration Deadline

Learn

  • The impact of patients on decisions along their journey and the leverage points for your brand.
  • Models for patient segmentation based on the behaviours of health consumers.
  • How to take advantage of digital channels to activate patients.
  • How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient engagement.
  • How to optimise your multi-channel mix based on the impact and reach of the various channels.
  • Setting the right Key Performance Indicators for measuring the impact of PSPs.
  • Critical success factors for building a patient-centric organisation.

Additional Benefits

  • You will learn the dos & don’ts and pitfalls of patient activation and support programmes during practical exercises and discussions of real-life examples.
  • Receive Across Health’s training book ‘Delighting Pharma Customers in the Omnichannel Age’.