Business Acumen for Medical Science Liaisons


03 December 2020


Registration Deadline


  • The impact of the MSL role on the success of pharmaceutical brands.
  • The concepts and analytical tools used in medical planning to decide on strategies and tactics with the highest impact.
  • KOL engagement: How to identify KOLs, make a solid KOL plan and how to build relationships based on mutual benefits.
  • How to optimally plan and implement tactics: Advisory Boards, scientific interchange, CME, etc.
  • How to showcase the impact and value of an MSL, using the Medical Plan and the right metrics.
  • How to work cross-functionally with your colleagues in Sales, Marketing, Market Access …

Additional Benefits

  • Share best practices and discuss issues with MSLs from other companies.
  • Discussions will help you formulate the added value and the role of the MSL in your individual situation.
  • Return to the office with handy checklists and decision-support tools (e.g. Confrontation Matrix, Advisory Board Checklist, etc.).