- The impact of the MSL role on the success of pharmaceutical brands.
- The concepts and analytical tools used in medical planning to decide on strategies and tactics with the highest impact.
- KOL engagement: How to identify KOLs, make a solid KOL plan and how to build relationships based on mutual benefits.
- How to optimally plan and implement tactics: Advisory Boards, scientific interchange, CME, etc.
- How to showcase the impact and value of an MSL, using the Medical Plan and the right metrics.
- How to work cross-functionally with your colleagues in Sales, Marketing, Market Access …
- Share best practices and discuss issues with MSLs from other companies.
- Discussions will help you formulate the added value and the role of the MSL in your individual situation.
- Return to the office with handy checklists and decision-support tools (e.g. Confrontation Matrix, Advisory Board Checklist, etc.).