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Supercharge Your Science Employer Brand with These 4 Simple Steps

Published on: 23 May 2023

Supercharge Your Science Employer BrandIn a recent article, we explored the undeniable benefits – the why – of strong employer branding for organizations in the life sciences and health sciences.

Now let’s dive into the how – how can you as a science organization, whether in industry or academia, go about building and promoting a powerful employer brand?

Before we delve into some incredibly simple but effective strategies, let's quickly demystify what employer branding is all about.

Employer branding – the secret sauce behind attracting, engaging, and retaining top talent – is the strategic process through which organizations establish and promote their unique identity, values, culture, and reputation as an employer. It's the superhero cape that transforms your organization into the go-to destination for talented individuals craving a fulfilling career.

Now, employer branding should not be confused with corporate branding. These are two distinct powerhouses. Corporate branding takes charge of the organization's market identity, reputation, and how it's perceived by customers, investors, and the public. On the other hand, employer branding shines the spotlight on your organization's standing as an employer, enticing and retaining the crème de la crème of talented minds.

So, what are the elements that make up the mighty employer branding? Well, here are a few of the key components…

  • Company Culture
  • Employee Value Proposition (EVP): the unique set of offerings that an organization provides to its employees; tangible rewards like compensation and career development opportunities, as well as intangible ones like meaningful work
  • Employer Brand Messaging: an organization's values, mission, and vision
  • Candidate Experience
  • Employee Advocacy

By effectively managing these components, science organizations can supercharge their employer brand.

But how do I do that you ask? Let Nature Careers, the ultimate ally for science organizations, guide you in your quest with 4 simple steps.

 

Step 1. Craft an unforgettable hub

Let your Employer Hub on Nature Careers become a beacon of your organization's mission, values, and breakthrough work. Embed images and video that capture the hearts of scientists as they discover an organization with a strong purpose – whether that’s advancing scientific knowledge, improving human health, or addressing societal challenges.

Your profile can promote your positive, supportive, and inclusive workplace, with its excellent career growth and learning and development opportunities – as well as its collaborative research environment. And don’t forget to ignite the power of employee advocacy and include testimonials from your researchers!

 

Step 2. Grab the spotlight

Shine like never before with employer banners on our websites and e-alerts and Nature Careers newsletters – amplifying your presence with scientists around the world and helping you be top of mind when they apply for jobs.

 

Step 3. Tell your employer story on Nature.com

Work with our branded content team to craft captivating articles or videos on Nature.com. Communicate your research breakthroughs, innovative projects, or cutting-edge technology – or highlight researchers who have advanced their careers within your organization. Show the world that your organization is “the place to be!”

 

Step 4. Sponsor for the win

Sponsor our career collections, podcasts, and surveys to align your employer brand with Nature’s reputation and establish yourself as a thought leader and torchbearer of knowledge, demonstrating to candidates that your organization is a driving force in science.

 

For even more ways to supercharge your science employer brand with Nature Careers, view Employer Branding.