Consumers lulled by mislabelling of rare fish.
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References
Marko P. et al.. Nature 430, 309-310 2004. doi:10.1038/430309b
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University of North Carolina, Chapel Hill
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Monterey Bay Aquarium Seafood Watch
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Haag, A. Snapper stocks sold short. Nature (2004). https://doi.org/10.1038/news040712-10
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DOI: https://doi.org/10.1038/news040712-10