Eduardo Ahumada-Tello holds a PhD in Management Science (2011) and a PhD in Education (2009). He’s been a Professor of Business, Technology, and Research Methods at Universidad Autónoma de Baja California (UABC) in México since 2005. His research focuses on Management (Engineering, Innovation, Knowledge, Happiness), Complex Systems, and Collective Intelligence. He’s a Member of the Board of Government of Technology and Engineering Management Society (IEEE) and a founder member of the International University Network of Happiness. He’s the leader of the Collective Intelligence and Digital Transformation Research Group (UABC).
Pedro Cuesta-Valino holds a PhD in Economics and Business (2002) and he has been a Professor of Marketing at University of Alcala (Spain) since 1996. His priority lines of research are market research and marketing strategies, consumer and organisational behaviour, retail management, corporate social responsibility, happiness management and consumer happiness, the role of new technologies, tourism, and sport management. Additionally, he is founder and promoter of the International University Network of Happiness. Finally, he is the Director of the Research Group Consumer Behaviour, Organisational, and Market Analytics.
Pablo Gutiérrez-Rodríguez holds a PhD in Marketing and is a Professor of Marketing and Market Research at University of León (Spain). His research lines are nonprofit and public marketing, service marketing and international marketing. He has directed national and international projects and has received several awards for his publications.
Sergey Kazakov holds a PhD as Doctor of Economic Sciences (Russian academic ranking). He is an Associate Professor at the Marketing Department and the Team Leader for the graduate program of ‘Experience economy: tourism and hospitality management’ at the School of Business Administration of the National Research University Higher School of Economics (NRU HSE), Moscow, Russia.
Ricardo Villarreal De Silva holds a PhD in Advertising. He is an Associate Professor at the University of San Francisco’s School of Management with years of experience in consumer behaviour research and methodology. He was the lead researcher on two large consumer behaviour studies that brought together experts in the advertising industry with his research expertise. That expertise started in multicultural marketing, where his theory of ethnicity provided great insight into understanding U.S. Hispanics’ consumer behaviour. Recently, his work has focused on applying sophisticated statistical approaches to understanding media behaviour, advertising, and e-retailing.