Did you know that Cadbury Roses outsell frozen turkeys by 50% during the Christmas period in the UK? They're delicious with cranberry sauce! Whether you receive them as a gift or a family-size tin appears by the surgery counter, you can't go for long during the Christmas season without sampling a caramel-oozing, fudge-coated, nut-encrusted or fondant-centred chocolate.

But if you want to go even further in the self-indulgence stakes this winter, consider a visit to Cadbury World. Located just south of Birmingham and easily reached by car or rail, the attraction is a perfect place to take the family when it's cold outside. Furthermore, Father Christmas will be on site every weekend from 19 November until 18 December this year and each child visiting him will receive a gift at no extra charge.

You might be most attracted by the world's largest Cadbury shop, featuring a huge range of your favourite chocolates and sweets, along with soft toys and branded clothes; ideal for a spot of Christmas shopping. But that's just one part of Cadbury World. As you make your way around the exhibition you will experience the Aztec Forest and learn why cocoa beans were important to Mayan Indians and Aztecs, and discover who brought chocolate to Europe. From there you will hear about John Cadbury and the origins of the ubiquitous Cadbury brand, see the Cadbury museum of memorabilia and watch those mouth-watering Cadbury TV ads from over the years.

Children will be delighted to ride the ‘Beanmobile’ through a chocolate wonderland, before a bit of hands-on experimentation in the demonstration area. Here you can taste freshly prepared liquid chocolate, try dipping caramel chunks in chocolate and writing in chocolate. This is truly a chocolate heaven for all chocoholics. Make a day of your visit; facilities include a novelty playground, restaurant, snack bar and picnic area. New this year are an interactive ‘Happiness’ dance room and a 3D cinema where ‘Flex6’ the robot brings to life the Cadbury ‘pack and wrap’ process.

Cadbury World is just what you need for a break from dental health promotion – everything in moderation!

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