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UK children's breakfast cereals – an oral health perspective

Key Points

  • Suggests that most breakfast cereals marketed to children in the UK are very high in sugar and should not be regarded as a low sugar snack by members of the dental team.

  • Highlights that portion sizes on front of packet labelling are three times higher than those recommended.

  • Members of the dental team should be equipped to help patients achieve new UK sugar recommendations by suggesting low sugar alternatives.

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Figure 1
Figure 2: Nutrition and similar claims present on cereal packaging.
Figure 3: Emotive words and phrases on cereal packaging.
Figure 4
Figure 5
Figure 6

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Correspondence to M. Z. Morgan.

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Khehra, R., Fairchild, R. & Morgan, M. UK children's breakfast cereals – an oral health perspective. Br Dent J 225, 164–169 (2018). https://doi.org/10.1038/sj.bdj.2018.531

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