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New survey reveals lack of knowledge about enamel erosion

BDJ volume 224, page 836 (25 May 2018) | Download Citation


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The public remain concerningly ill-informed about the risks of enamel erosion, a survey amongst 2,000 members of the public, conducted by the Oral Health Foundation for National Smile Month, has just revealed.1

When asked about their knowledge of the health or lifestyle habits which could have a negative impact on their teeth just a fifth of respondents (22%) knew that it is all of the listed lifestyle habits that could damage the teeth – and as few as 15% thought they were safe if drinking sparkling mineral water:

  • Drinking sports drinks (58%), acid reflux (42%), snacking throughout the day (41%), Bulimia (35%), and drinking sparkling mineral water (15%).

  • Equally concerning, only a third (37%) could list all the signs of dental erosion which could affect their teeth:

  • Tooth sensitivity (32%), tooth thinning (28%), tooth yellowing, (20%), tooth cracking (20%), or tooth transparency (17%).

The survey was conducted by the Oral Health Foundation, with support from Unilever, to provide dental professionals with a conversation starter about enamel erosion, now that they have REGENERATE Professional Advanced Enamel Serum and Toothpaste as an effective new tool in their armoury to counter this growing challenge.2

REGENERATE Professional Advanced Enamel Serum and Toothpaste can kick start a preventative regime. Inspired by bone repair research, NR-5 technology, REGENERATE contains two powerful ingredients – calcium silicate and sodium phosphate salts – which combine to form a fresh supply of enamel minerals, wrapping and integrating onto the teeth.3 Studies showed that the resulting products; REGENERATE Professional Advanced Enamel Serum combined with Advanced Toothpaste can help reverse the early signs of enamel erosion. It is proven to recover surface micro hardness by 82% following three days of use (in vitro).4 The REGENERATE Enamel Science system, is clinically proven to provide superior re-hardening of acid-softened enamel in situ after three days compared with standard fluoride toothpaste.5*

For further information visit:

*Based on an in situ test of combined use of Advanced Toothpaste and Advanced Serum. Effect compared with calcium silicate toothpaste, standard fluoride toothpaste and non-fluoride toothpaste


  1. 1.

    Oral Health Foundation Research Methodology: An online survey was conducted by Atomik Research among 2,005 adults in the UK. The research fieldwork took place between 29th March and 3rd April 2018. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.

  2. 2.

    , , , , , . Prevalence of toothwear on buccal and lingual tooth surfaces and possible risk factors in young European adults. J Dent 2013; 41: 1007–1013.

  3. 3.

    , , et al. Mode of action studies on the formation of enamel minerals from a novel toothpaste containing calcium silicate and sodium phosphate salts. J Dent 2014; 42 (Suppl 1): S30–38.

  4. 4.

    , , , , , . Enhanced enamel benefits from a novel toothpaste and dual phase gel containing calcium silicate and sodium phosphate salts. J Dent 2014; 42 (Suppl 1): S39–45.

  5. 5.

    , , , , . Remineralisation effect of a dual-phase calcium silicate/phosphate gel combined with calcium silicate/phosphate toothpaste on acid-challenged enamel in situ. J Dent 2014; 42(S1): S53–S59.

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