Sir, my TV viewing is limited. Tonight an ad particularly irritated me, bringing my previously subliminal thoughts about TV dental product advertising to the surface.
If companies wish to advertise their products – fine. If the format of the advertisement is such that a dental professional appears to be fronting it, I am far from sure that it reflects well on the profession. Evidence basis and financial bias are among the many issues involved. I have not noticed similar TV ads involving our medical colleagues.
1. Hereford
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Parker, J. Advertising: TV dentists. Br Dent J 220, 322 (2016). https://doi.org/10.1038/sj.bdj.2016.236
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DOI: https://doi.org/10.1038/sj.bdj.2016.236