Aquafresh understands the importance of good oral care habits from an early age. As well as an oral care range suitable for every stage in a child's development, engaging packaging designs and age appropriate toothpaste formulations, the brand supports the education of younger patients and their carers through the provision of Aquafresh Kids Motivation Packs to dental surgeries. Now Aquafresh is expanding this initiative to encourage better brushing in the community, as well as in practice, with the 'Better Brushing Programme'.
The 'Better Brushing Programme' is designed to support the fantastic work dental professionals and their teams are doing with local oral health initiatives, through the provision of educational materials and product samples.
In addition to this new initiative, GlaxoSmithKline Consumer Healthcare has refreshed the products within the Aquafresh kids range. The Aquafresh Kids toothpaste range is staged by age to contain the appropriate level of fluoride in line with Department of Health guidelines and a mint taste profile which is designed to help children progress to the flavour of adult toothpaste. Aquafresh My Big Teeth Mouthwash is for children age 6+ and is available in two flavours. Aquafresh children's toothbrushes feature new packaging and appealing designs. The brand is also launching a new teether to extend the oral care they provide to babies as well as children.