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Persuasion

Paradigm shifts in digital personalization

Nature Reviews Psychology volume 2, page 390 (2023)Cite this article

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Persuasion is the process through which people’s patterns of thinking, feeling or behaving are shifted. Researchers have long studied how people persuade and are persuaded by others, but the digital computing revolution has led to a Kuhnian paradigm shift in persuasion research.

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Authors and Affiliations

  1. Department of Communication, Stanford University, Stanford, CA, USA

    Sumer S. Vaid

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  1. Sumer S. Vaid
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Correspondence to Sumer S. Vaid.

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The author declares no competing interests.

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Vaid, S.S. Paradigm shifts in digital personalization. Nat Rev Psychol 2, 390 (2023). https://doi.org/10.1038/s44159-023-00202-y

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  • DOI: https://doi.org/10.1038/s44159-023-00202-y

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