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Transforming a 12,000-year-old technology

We do not need to persuade people to eat less meat. We need to make delicious, affordable meat in a more sustainable way, argues Bruce Friedrich.

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Correspondence to Bruce Friedrich.

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The author is founder and CEO of the Good Food Institute.

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Friedrich, B. Transforming a 12,000-year-old technology. Nat Food 3, 807–808 (2022).

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