We do not need to persuade people to eat less meat. We need to make delicious, affordable meat in a more sustainable way, argues Bruce Friedrich.
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The author is founder and CEO of the Good Food Institute.
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Friedrich, B. Transforming a 12,000-year-old technology. Nat Food 3, 807–808 (2022). https://doi.org/10.1038/s43016-022-00604-w
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DOI: https://doi.org/10.1038/s43016-022-00604-w