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Improving customer decisions in web-based e-commerce through guerrilla modding

The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. Product transparency in online stores can be increased by client-side enrichment of retailer Web pages.

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Fig. 1: Products with and without Nutri-Score label plug-in.


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We thank E. Toniato for his support with the implementation of the browser plug-in. We thank the Swiss National Science Fund for its funding within project 188402 as well as GS1 Global for its funding of the Auto-ID Labs of ETH Zurich and the University of St Gallen.

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S.M.: conceptualization, methodology, supervision, writing-original draft preparation; K.F.: conceptualization, methodology, investigation, formal analysis, supervision, writing-review and editing; D.B.: methodology, software, resources; J.L.: methodology, software, resources, investigation, formal analysis, writing-review and editing; A.C.: conceptualization, writing-review and editing.

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Correspondence to Simon Mayer.

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The authors declare no competing interests.

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Mayer, S., Fuchs, K., Brügger, D. et al. Improving customer decisions in web-based e-commerce through guerrilla modding. Nat Mach Intell 3, 1008–1010 (2021).

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