The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. Product transparency in online stores can be increased by client-side enrichment of retailer Web pages.
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We thank E. Toniato for his support with the implementation of the browser plug-in. We thank the Swiss National Science Fund for its funding within project 188402 as well as GS1 Global for its funding of the Auto-ID Labs of ETH Zurich and the University of St Gallen.
The authors declare no competing interests.
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Mayer, S., Fuchs, K., Brügger, D. et al. Improving customer decisions in web-based e-commerce through guerrilla modding. Nat Mach Intell 3, 1008–1010 (2021). https://doi.org/10.1038/s42256-021-00424-w