Although participating in outreach activities has many benefits for early-career researchers, outreach programmes are not always structured in a way that helps them participate. Three physicists explain why this motivated them to start a spin-off company dedicated to outreach.
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The authors declare no competing interests.
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Riccardi, P., Valentini, F. & Carbone, V. How spin-off companies can play a role in science communication. Nat Rev Phys 4, 79–80 (2022). https://doi.org/10.1038/s42254-022-00421-x