Abstract
The proliferation of digital technology has brought about rapid social and economic change, the consequences of which have not been evenly distributed. Older people, in particular, tend to be less engaged with digital technology and as a result, are said to be at risk of 'digital exclusion'. In this paper, we explore how digital technology is discursively linked to ageing and social and economic participation. The analysis is based on 38 interviews with representatives of industry, government and civil society asked to share their views of the opportunities and risks associated with age and participation in the context of rapid developments in digital technology. Using discourse analysis we identify two competing ways interview participants made connections between digital technology and its perceived effects on the economic and social participation of an ageing population. In the first, digital technology drives human progress as a ‘fix’ to some of the social and economic challenges associated with ageing but also demands a cautious approach to minimise unforeseen negative consequences. In the second, digital technology is a tool, whose development can be driven by humans in order to solve a range of problems, including economic and social participation in later life. We consider the implications of these two discourses, discussing the potential of each for achieving a sense of empowerment in the ageing community and addressing the challenge of lifelong participation.
Introduction
In Australia and around the world the population is ageing. Increased life expectancies, combined with a falling birth rate mean that the ratio of working age to 65+ adults is falling. The United Nations (Department of Economic and Social Affairs, 2015) predicts that, by 2050, all major areas of the world except Africa will have nearly a quarter or more of their populations aged 60 or over. This demographic disruption is occurring alongside rapid advances in digital technology.
In a paper exploring the role of digital technology in society, Castells (1998) argued that the ability to access, use and adapt information and communication technologies is 'the critical factor in generating and accessing wealth, power, and knowledge in our time' (p. 92). Terms such as 'digital transformation', 'digital disruption' and 'digital inclusion' reflect the substantial impact that digital technology has on the way in which we live and work, and the importance of being able to use and access digital technology to participate in contemporary society. The concept of the 'digital divide' has arisen through research that has shown that what people do online increasingly reflects (and exacerbates) offline economic, social, and cultural disparities (e.g., Hodge et al., 2016; van Deursen et al., 2015; Abbey and Hyde, 2009). Economic, social and cultural systems shape experiences with digital technology just as they do interactions and experiences in the offline world. Consequently, demographic and digital disruption are not just occurring side by side; they are likely to interact in their effects.
This paper builds on the work of others who look at technology discourses (e.g., Turner, 2006; Fisher, 2010; Kozinets, 2008; Buchanan-Oliver and Cruz, 2011) or discourses of ageing (e.g., Madden and Cloyes, 2012; King, 2013; Fealy et al., 2012) or less commonly, age and technology in combination (e.g., Vines et al., 2015). The work done in this field so far suggests important ways that discourses constrain our decisions and actions, by seeing ageing as a ‘problem’, or an ‘illness’ or a ‘deficit’, for example (Vines et al., 2015) while technology is more often be portrayed as ‘equalising’, ‘value free’ and ‘universal’ (Fisher, 2010). Turner (2006) and Mosco (2004) have critiqued this myth of 'techtopia' where technology is seen as having the potential to transform society and solve all problems while instead actually reinforcing existing power structures and cultures of western, white, rich, privilege. Fisher (2010) also links ideas of techtopia to capitalism and the economy whereby technology is viewed as positively disrupting work and money-making processes, but ultimately often ends up reinforcing the status quo. Kozinets (2008) and Buchanan-Oliver and Cruz (2011) have looked at other discourses of technology relating to how technology is mediated by (and mediates) self-identity and ideology to the point where technology becomes inseparable from the self.
Whereas analysis of technology discourses reveals diverse ways technology is normalised to affect individuals and society, discourses of ageing mostly portray older people as separate from mainstream society (Fealy et al., 2012). Fealy et al. (2012) identified five ways that older people were constructed, namely 'victims', 'frail, infirm and vulnerable', 'radicalised citizens', 'deserving old' and 'undeserving old'. King’s (2013) analysis of discourses of ageing (informed by feminist theory and focused on works of fiction) found that post-menopausal women are not just separate but are effectively an 'invisible generation'. Focusing on participation and later life, Taylor and Earl (2015) identify the inadequacy of the policy discourses around working longer considering the diversity within aged (and all) demographics. Arguably, as the capability of digital technology continues to develop it can potentially change the way in which we participate, perhaps even challenging our notions of participation becoming more limited later in life. This potential is evident in current research and policy on the topic of the 'future of work' and how technological developments are affecting the nature of work and work arrangements (e.g., Brynjolfsson and McAfee, 2014; Dolphin, 2015; Ford, 2015; Hajkowicz et al., 2016). On the other hand, the more negative discourses of ageing may be so embedded that they constrain this potential—e.g., if older people are considered insufficiently skilled or motivated to engage with digital technology (Ford, 2015). It is therefore important to examine how discourses of ageing and technology interact in discussions about participation, later life and developments in digital technology. This study provides an opportunity to explore what discourses emerge in the context of these topics and, from this, to identify how our ways of thinking about ageing and technology serve to constrain or privilege certain ways of participating in later life.
Research linking age and technology
There has already been considerable prior research examining the relationship between age and digital technology which reflects the interplay of multiple factors such as education, occupation, family and geographical locations as well as factors related to later life-stages such as changing work arrangements or retirement and children leaving home (Boulton-Lewis et al., 2007; Comunello et al., 2016; Fernández-Ardèvol, 2013; Kuoppamaki et al., 2017; Prendergast and Garattini, 2015; Nixon et al., 2016; Bennett et al., 2008; Helsper and Eynon, 2010; White and Le Cornu, 2011). Nevertheless, as opportunities and services are increasingly, and sometimes exclusively, delivered through online channels, there is a risk that older people will become further alienated from aspects of social and economic life facilitated by digital technology. The increased automation of work enabled by digital technology will result in human workers being displaced and labour market shocks of this kind are known to have a disproportionately high effect on older workers (Ahituv and Zeira, 2011; Murtough and Waite, 2000; Weller, 2007). Older workers who are less digitally literate and have less time to dedicate to reskilling for new jobs may choose to retire early from economic participation. Social connections with family, friends and communities increasingly require the willingness and ability to engage through digital communication channels. On the other hand, older people who are willing (and able) to engage with digital technology may be able to find new alternative sources of income, social connection and productive and meaningful activity that are now (and increasingly) available through digital platforms (Dane et al., 2013). The combination of digital and demographic disruption could therefore have very significant impacts. Critical analysis of current discourses relating to age and digital technology is vital to explore how they might shape our thoughts and actions and potentially constrain the possibilities associated with digital technology in an ageing population.
Our focus in this paper is the age-technology-participation nexus. In conducting the research we were interested in instances where technology might enable new ways of participating, without focusing on any one cohort in particular (e.g., retired, not retired). This is a subtle departure from much of the literature on technology and ageing which more often focuses on a specific group and existing technology and provides recommendations for maximising uptake or positive impact (Selwyn et al., 2003; Damodaran and Sandhu, 2016; Damant and Knapp, 2015; Tsai et al., 2015; Thomas et al., 2016).
Discourse analysis
The term ‘discourse’ relates to socially and historically mediated constructions of language. While there is more than definition of discourse and thus differing approaches to discourse analysis, we adopt Kress’s definition (1985, p 7): ‘A discourse provides a set of possible statements about a given area, and organises and gives structure to the manner in which a particular topic, object, process is to be talked about. In that it provides descriptions, rules, permissions and prohibitions of social and individual actions’. Therefore, discourses influence the ways individuals think, speak and act in different situations. Fluid, dynamic and constituted in social practices, discourses are inherently political; they simultaneously reflect and enact systems of power (Foucault, 1972, 1980). Some discourses are given greater authority by certain cultural groups and are perceived as having greater legitimacy. These dominant discourses are often normalised as ‘common sense’, while other discourses are marginalised or disdained. Discourses have a normative effect, creating taken-for-granted frameworks around which ideas of what is right and wrong, normal or abnormal, and possible or impossible, are perpetuated (Foucault, 1972, 1980; Kress, 1985; Jorgensen and Phillips, 2002; Fleming and Vanclay, 2014).
By paying close attention to discourses, social scientists are able to gain a valuable awareness of how social reality is constructed and perpetuated through language. Discourse analysis is a rich area of study within the social sciences that seeks to systematically explore and examine patterns that construct and perpetuate social differences and social issues. It seeks to deconstruct ‘taken for granted’ structures to show that how the world is organised is the result of social and political processes that have particular consequences and could be arranged differently (Jorgensen and Phillips, 2002)
Ultimately, this type of research also critically evaluates how discursive frameworks may be challenged and changed to achieve better and fairer outcomes. There are many different methods and proponents of discourse analysis, including linguistic analysis, conversation analysis, concrete relationships with the material world, power and agency, actor networks, historical and genealogical analysis, frame analysis, cultural anthropology, governance, political and psychological interpretations (Foucault, 1972, 1980; Kress, 1985; Hajer, 1995; van Dijk, 2001; Laclau and Mouffe, 1985; Fernback, 2007; Badham, 2008; Angermuller, 2015, Angermuller et al., 2014: Jorgensen and Phillips, 2002 provide useful reviews). We situate our work within a poststructural theory paradigm (meaning is not fixed and truth is relational), informed by Foucault (1972; 1980) and Kress (1985) and using a critical discourse analysis approach following Fairclough (1992; 1995).
Our focus is on the discourses surrounding digital technology in the context of social and economic participation in later life. In the first instance, these discourses have implications for the way in which technology is designed (who it is designed for and by) and applied (in what contexts, for what uses). Ultimately, they affect how older people use digital technology and thus their ability to participate on an equal basis with other members of society.
In this study we empirically examine the discourses of key decision makers representing a broad range of sectors relevant to the older age group (e.g., health, education, transport, finance, volunteering, aged care, government). Analysing interview material captured from these high-level representatives allows us to build upon existing literature on discourses of technology and age (e.g., Turner, 2006; Fisher, 2010; Kozinets, 2008; Buchanon-Oliver and Cruz, 2011; Vines et al., 2015) by focusing on these discourses in the context of social and economic participation—as expressed by thought leaders and key decision-makers in Australian society.
Methods
Interviews
The data for this research was interview transcripts gathered for a thought-leadership report on digital technology, age and participation (Mason et al., 2017). Interviews are well-suited to discourse analysis since they allow us to examine language in use and draw out the links between texts (in this case the interviews) and societal and cultural processes and structures (Jorgensen and Phillips 2002). Since the interviews were carried out with thought leaders (very senior representatives of government and private sector organisations), they provide insight into accepted and influential ways of talking about and thinking about digital technology, ageing and participation. Thirty-eight interviews were conducted between February and April 2016. Most interviews were carried out over the phone and lasted between 45 and 60 min. The interviews were designed to capture insights from key stakeholders and experts in the fields of ageing and digital technology. The interviews focused on the following key questions:
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1.
How might greater reliance on digital technology negatively affect social and economic participation in later life?
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What are the key opportunities that digital technology might create when it comes to supporting social and economic participation in later life?
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What actions and/or resources are needed to ensure that the risks are minimised and the opportunities can be realised?
The interviews, which were conducted by the first two authors, were kept open and flexible in order to allow participants to introduce new topics, follow interesting trains of thought and discuss subjects as they considered them. Interviewees were encouraged to discuss positives and negatives of both technology and ageing (and how they intersect), and they were assured their responses would be confidential and de-identified where necessary. Thus, social desirability should not have influenced the data and in any case we were aiming to capture (and thus interrogate) what was considered socially desirable ways of talking and thinking about technology, ageing and participation.
Participants
The participants were identified and selected for their perspectives on a thought-leadership report on digital technology, age and participation (Mason et al., 2017). The interviews provided an opportunity for a discourse analysis of the views of influential leaders with decision making power across multiple industry sectors (health, financial services, aged care, education, government, community services, facilities management, recreational services, technology providers and research) and interest groups (e.g., seniors, regional communities, digital inclusion and human rights).
Analysis
Interviews were recorded, professionally transcribed and then imported into NVIVO 10 (QSR International, 2011) qualitative analysis software. The data had already been coded for the purpose of generating themes for the report using grounded theory (Glaser and Strauss, 1967; Charmaz, 2006). The discourse analysis went back over the data to pay particular attention to key concepts, language terms, values and assumptions and to re-group the data into categories and themes around key language and value groups (Fleming and Vanclay, 2009). The coding hierarchy produced from the discourse analysis is provided in Appendix 1 (Supplementary Information).
Results
The discourses of age-technology-participation that we found encompassed issues of equity, ability, purpose, design and enjoyment. In line with the framing of the interviews (in the context of both social and economic participation), they discussed the range of ways in which older people might actively participate in society. Paid employment was included but given less focus than other ways of participating (presumably because of the focus on the older demographic). In contrast with previous research focusing on discourses of ageing, these interviews revealed quite a high level of positivity about ageing. Participants acknowledged that 'older people' is a broad and diverse group, with similarly broad needs, wants and ways of participating. Therefore, a contextualised view of technology is important (e.g., technology in the home, technology and work, technology in volunteering). This positive view of ageing suggests that in the context of ageing, technology and participation, the ‘techtopian’ myth of technology may be strong enough to subvert discourses of ageing as a negative, limiting and isolating force. At the intersection of ageing, technology and participation, two overarching discourses could be discerned, in both of which the effect of technology appeared to predominate over the effect of age. These two discourses were 1—that technology will lead human progress and consequently we cannot predict how the future will be, instead we just need to wait and see what innovation brings; and 2—that we need to drive the development of technology to bring about the future of our own choice. These are discussed below, highlighting the nexus of technology—age—participation as appropriate.
Technology will lead human progress
The first dominant discourse—‘technology will lead human progress’—focuses on technology as an agent driving changes in human society. It is based on assumptions that digital technology has come to be a social participant in its own right, exerting considerable influence over humans and driving change. There is an implicit expectation that most problems will eventually be solved by technology as it continually ‘improves’. In this discourse, humans ‘respond’ to changes in technology; they react and change around new technology. Innovation occurs with new technology and then diffuses to human society. For example, in the first quote below, a respondent describes the relationship between digital technology and government as one in which the technology 'impacts' government. Here, the digital technology is presented linguistically as being the initiator of influence, while the government is given a more passive role, as something profoundly changed and altered by the power of the technology. In the second and third quotes we further see how human responses to technology are reactive and are rarely critically assessed, until they have already been normalised and become habit, by which time the behaviour might be difficult to change.
we do see that digital technology will impact across government, whether it’s in health, in transport, in delivery of government services, the way government does its own internal business; these—the technology will profoundly impact those areas of government (Interview 5)
So people will modify their consumer behaviours around the technology (Interview 28)
So I think the iphone was a cultural revelation—for better or for worse it is my iphone, and I touch this more than I touch my children. That’s not good probably, but I do, and that’s changed how we communicate in a profound way (Interview 27)
Humans drive technology development
The second discourse we identified highlighted the salience and agency of humans in the human-digital technology relationship. This discourse was evident in patterns of language that, conversely to the discourse described above, bestowed the active role to humans, particularly in the development and application of technology. In this discourse, technology is a tool for people to use to achieve goals, such as reducing isolation (a particular issue for older people), reducing inequalities or improving quality of life. Harnessing and applying technology was within the power of the human, rendering it a useful mechanism for engaging people and creating new forms of participation. Controlling technology was described in terms of being an ethical obligation, as interview participants emphasized the importance of controlling potential negative aspects of technology (e.g., cyber-crime) and recognising and prioritising its benefits to social issues such as participation, connection and ensuring everyone has the opportunity to be included in meaningful and productive activities. Examples of this discourse include:
Whatever we do and how we do it, it has to be meaningful. I see a lot of very sexy technology out there which is superb, I’m just stunned at the brainiacs who built it. The problem is, is it meaningful? It might be sexy and cutting edge but actually does it have an application that means it’s going to survive the process, the reality? So some of that as well needs to be considered as we move forward (Interview 35)
And they basically draw together a bunch of their IT nerds in a room with some of the people that are running these community services organisations just to have a bit of a brainstorm. What can we do? How can we help you? Is there stuff that we can bring to your things? That’s delightful, you know, because it’s completely random. But with both sides that are willing to give it a go; you can come up with some quite interesting solutions…. It’s not enough just to bang it up on a website and expect it all to permeate through; things never work like that, and I think this is the same. (Interview 26)
Technology can also enable us to go back to those more bespoke styles of life if you like….We’ve used technology to disconnect ourselves from each other, but, I think, equally we can use technology to connect ourselves with each other and the environment within which we live (Interview 12)
Whatever you want to do, technology is one of the frames, and probably the most significant frame by which people are looking for solution. It becomes an important driver of not only communication but innovation, productivity, job security and to a degree food security (Interview 32)
Within these two overarching discourses, we could discern a range of other ways of describing and/or thinking about digital technology in the context of these interviews about ageing, technology and participation (see Fig. 1).
In Fig. 1, the top left hand box identifies discourses in which humans drive technology and technology is seen as positive, but age related discourses still persist, so inequities between old and young in relation to technology, remain. The top right hand box shows technology overriding age discourses (technology creates the inequity, not age).
The bottom left hand box shows how technology drives humans and older people are excluded (traditional discourses of ageing prevail). The bottom right hand box shows discourses in which technology drives humans but technology discourses surpass age related concerns so everyone is effected (in this case, disrupted).
Exploring the discourses and their implications
In this next section, we examine the individual discourses that emerged, illustrating the range of ways in which the relationship between age and technology is framed and drawing out some of their implications.
Discourses within the ‘humans drive technology’ theme
Within the ‘Humans drive technology’ theme, technology is often described in positive terms as a tool and/or a means to support inclusive participation. For example, in the interviews participants stated:
we’re already seeing it, citizens are using these tools to self-organise and solve problems in their community (Int 8)
Books, internet, these are all just tools, they’re all just tools for exchange of information (Int 24)
A limitation of this discourse is that tools are regarded as objective and the ideologies around how and why tools are used are rarely examined. If technology is only a conduit to something else, it is not expected to have any positive or negative effects of its own. Yet some older Australians, who are less educated and live remotely without access to high speed broadband have less capacity to use the tools and are thus less able to achieve their ends in a society that tends to assume that these tools are available to all.
Taking the concept of digital technology as a tool a step further, another way of perceiving technology in this discourse is as part of human progress, an inevitable progression.
But the tools themselves aren’t the solution, it’s the relationship between what the tools are and a deep understanding of how to actually provide the social good (Int 27)
…it’s going to take, I think, a generation to actually change. My generation, who’s used to using digital technology, it won’t be an issue as we age. But it’s—until really, the sort of 60s, 70s and 80 year olds move on, it’s not going to have the absorption, in my view, that is optimal for reliance as the only tool in what you use (Int 6)
This means technology is seen to be unavoidable, inevitable and essentially good, following the ‘techtopian’ myth of technology. Technology is linked to development and advancement (and the young) and it is more likely to be uncritically adopted. The current generation of the elderly are depicted as inevitably left out, as they were not able to develop the skills while growing up to keep pace with technology. There is a danger in not recognising that progress can come at significant cost. Furthermore, progress is often implicitly linked with the younger generations to bring about change.
Also within the first theme of ‘humans drive technology’ is a discourse about humans using technology to create opportunities to participate in new ways. For example,
the way I view digital technology is to increase or make life easier, to be honest. I don’t see it as a threat. I see it as something which is an enabler of helping me go about doing whatever it is that I need to get done more efficiently (Int 15)
It’s an enabling. So rather than being seen as a negative, I think used the right the way, it’s an enabling technology and I think we really aren’t harnessing it to the way or to the benefit that we could be (Int 10)
…often we have a bit of a deficit model when it comes to seniors…we’re quite happy to say to older people, 'You know you can connect better with friends and family if you’re online,'…the key thing for me is helping people understand how the Internet can help really open the opportunities for them in terms of building on their interests and connecting them with like-minded people and allowing them to participate in our democracy and participating in having a say on issues no matter what’s happening in the world that they’re passionate about and contributing, I guess, as opposed to just having technology as something done to them. (Int 9)
Technology as an enabler allows people to do things that they would not otherwise be able to do, either through process or outcome. It tends to be viewed positively, with less commentary about the way in which technology also enables people to do things that society might not like—breaches of privacy, online pornography etc. There is also a tendency for these discourses to focus on older people as being 'enabled by' technology, thus recipients of, rather than actors with technology. In the final quote, older people are framed as needing 'help' to understand how the Internet can 'really open the opportunities for them' rather than being actors who wield the technology in a self-determining manner. In this respect, prevailing discourses of age clearly moderate the extent to which older people are seen to be capable of driving technology.
Thus, while overall, ‘humans drive technology’ is full of positive narratives about technology, in the context of older people who may be excluded from this ability to drive technology, technology is a divider: worsening differences in wealth, skills, access and equity:
it opens the door to staying engaged longer in various activities in our life course but not for everybody, right? So there’s this gap in who has access to the ability to utilise technology to enhance our lives and there’s this other gap in groups that can’t and don’t and may never be able to in the same way (Int 27)
However, I think there is a great risk in the broad sweep of history, that these sorts of changes can have adverse consequences for particular groups of workers (Int 36)
The last discourse in this theme, ‘technology as a divider’ is about how people who already have access to money, resources, education, information etc. are likely to do well with technology and people who do not (perhaps especially older people) are more likely to miss out and fall further behind. This discourse underplays the potential for new technology to become more accessible due to falling costs of production and improved accessibility (e.g., with co-design) and reveals that only some humans have the ability to drive technology, older people being amongst those who do not.
Discourses within the ‘technology drives humans’ theme
In the second over-arching discourse—‘Technology drives humans’—several discourses can again be discerned, differing in the extent to which the effect of technology is seen to prevail, affecting all age-groups in the same way, versus affecting older people in a unique way compared to younger people.
In the discourse of technology as knowledge, technology is described positively as a way of producing ‘perfect’ objective knowledge. As interviewees described:
with the advent of big data you can just crunch huge amounts of quantitative data and increasingly qualitative data and trends. So you can—on a very simple search function you can say in the past 50 years what impact has the weather had on agricultural production and in an instant you can get the answer (Int 15)
the thing that changes is how much better we’re getting at collecting complex data. So we’re collecting more complex data and larger amounts of it. … I can’t rule out, as a scientist, there’s no way I can rule out the possibility that pattern recognition wise, like what is really big in designs, may be covered by computer vision in the next 50, 100 years (Int 17)
In this way of viewing technology, machine produced data is implicitly prioritised over that produced by humans because it is seen to be more accurate and objective as opposed to subjective and unreliable. In some domains, decisions based on data delivered by technology will completely change the way work is conducted. However, there is also a loss of knowledge since most of us are not equipped to evaluate the basis upon which the algorithms reach their decisions or make a recommendation. For older people, there is also a change in the way their knowledge is valued—personal or process knowledge loses value as information searches and decision-making are increasingly automated.
Another way technology is described in this theme is as a ‘literacy’, a range of interlinked essential skills for participation. In this discourse, too, discourses of ageing are still evident since older people are generally assumed to lack the all-important digital literacy.
I think we definitely are going to have to have higher computer literacy skills and digital skills, and that will rise naturally, as people respond to the need to exist and pay their bills (Int 34)
…if people aren’t digitally literate to start off with, how can they access that increased learning and those international communities? (Int 8)
anybody over 45 needs to be digitally aware because that’s what we need as a skillset for employment… (Int 4)
….They often have many more functions than the user wants or needs, but they’re there on the product and they could become a source of confusion, they can become a source of malfunction, and in my view, that’s because the design did not take into account the needs of different cohorts of users (Int 37)
If technology is a literacy it is something that everyone is expected to learn and keep up with. Furthermore, by framing technology as a literacy it is linked to inherent preconceptions about individual ability (such as intelligence) rather than access to resources. Many other skills and opportunities rely on mastery of this literacy, and so it can create greater divides between those that can and those that cannot. Cost and equity are issues in developing literacies—time to learn and practice, access to teachers, resources etc. Older people are understood to be less digitally literate and therefore there is a tendency to view them as passive rather than active users of technology.
The third discourse in which ‘technology drives humans’ but old age continues to be a differentiator of impacts is the discourse of technology as global. Participants explain:
I worked on a project in New Zealand and a project in Victoria but I was based in the Blue Mountains. If you can deliver your services in a digital way, you’ll also be able to continue working wherever you’re based, even if you have to go and live in a retirement village (Int 8)
my son is working for an American firm doing work in China from Melbourne (Int 28)
In the discourse of technology as global, geography is no longer an issue and individuals can work and live anywhere, accessing support, goods and services from around the world. With the ability to overcome geography, technology sometimes also surpasses age-related barriers. For example, technology allows older people living in remote areas to access specialist medical practitioners, use robots to perform aged care work or share their knowledge and effort towards a globally important cause. Thus, mobility constraints associated with old age are circumvented by the technology.
The only discourse in the ‘technology drive humans’ theme in which older people are not differentiated from younger people is the one in which technology is viewed as a disruptive force. If technology is a disruptor, all, or at least many groups in society are relatively passive or disempowered in the face of its impact. In this context, age becomes less relevant and technology might actually make traditional notions of retirement and old age redundant.
Speaking to the aged care providers I have, particularly the smaller ones, they are I think, totally unprepared. They do not have the skills—they don’t the understanding of the issues, and they don’t have the skills and competences, or the resources, I think, to respond to them properly (Int 36)
…as we increasingly put all of our personal financial information online we’re at risk of cybersecurity issues from a variety of levels, either information being stolen or misused or cyberterrorism or even cyberbullying. There’s a lot of these risks of ultimately your information being taken by people that you wouldn’t want to have that information (Int 15)
There’s a certain Darwinism in there. So those who don’t cope terribly well and don’t evolve terribly well and it’s not just about technology, it’s about other societal changes and it’s about changing income models as well; they will no longer be there and others that are good and can cope will be created and they will survive (Int 19)
This view of technology focuses more on the fallout from the major changes technology can bring to society. It accepts that change is inevitable, that change might also be positive, but in the process there will definitely be losses (likely to have disproportionately greater impact on already marginalised groups). It is important to acknowledge that technology will bring costs as well as benefits but there is something catastrophic in the way in which this view is expressed which ignores the potential capacity of humans to respond and adapt.
Final thoughts
This study examines the intersection of discourses relating to age, technology and participation as propounded by thought leaders and decision makers from across industry and society. Existing discourses of ageing were evident in the assumptions and preconceptions about the way in which older people will relate to technology and the ways of participating that will be most relevant to them. However, hegemonic views of technology as ‘universal’ and ‘progressive’ and relating to the ability for technology to solve all ills appeared to dominate over more age specific discourse.
Adoption of a particular discourse or related set of discourses has the potential to constrain our behaviour and decisions. For this reason, it is critical to raise awareness of discourses, especially for people with key decision making roles. Previously identified discourses of ageing (e.g., Taylor and Earl, 2015; Vines et al., 2015) demonstrate the constraints that normalised views of ageing as a limitation and a problem place on active participation in society and therefore happy, productive lives of older people. On the surface, developments in digital technology make it more feasible for older Australians to remain economically active by taking over the repetitive and physically demanding aspects of work and by facilitating new work arrangements (e.g., remote work, independent work). In so doing, technology reduces some of the barriers to economic participation (e.g., mobility constraints, competing life goals) that are traditionally associated with age. Yet technology also brings with it implicit values and assumptions that constrain its potential, such as around issues of access, universality and normalised pace of change. These disproportionately limit older people and therefore the age-technology-participation suite of discourses is especially important to critically examine. In our analysis (specifically, in the discourse of technology as an enabler) we identified participants describing technology as surmounting the effect of age, by creating opportunities to participate in new ways. However, in some of the discourses, although digital technology could circumvent barriers associated with ageing, older people were still assumed to have a different (more passive, subordinate and disempowered) relationship with technology (and consequently, in our society). In these discourses, discourses of ageing mediated the outcomes derived from technology. While in some discourses humans could drive technology, generally older people were not the drivers. And when technology was seen to drive human progress, older people were more likely to flounder than to prosper in its wake, since they lacked the ‘literacy’ and required forms of knowledge to prosper. Thus, even when technology is framed as an enabler, age still creates subtle constraints. Furthermore, when we describe technology as an enabler, we risk failing to notice and consider who or what is not being enabled—especially when technology is developed and designed by a homogeneous group that is not representative of the end users.
Variability in the discourses reflects the variability in social constructions of ageing and technology and participation—none is right or wrong. However, discourses can constrain our thinking and behaviour and this study revealed some limiting assumptions about the way in which older people might engage with technology. For example, in ‘technology as an enabler’ older Australians were described as using home monitoring technology to stay in their own homes for longer, using online services to do their shopping and transactions with government and using videoconferencing and social media platforms to remain connected with family and friends. Less was said about older people being enabled by technology to innovate or be more productive in the workplace. More explicitly, in ‘technology as a divider’ older people were seen to be at risk of being “left behind” due to their lower level of engagement and comfort with digital technology. Some participants even suggested that the problem of digital divide would disappear due to attrition or 'Darwinism'—as less digitally literate generations are replaced by the next generation of older people, who are more comfortable using technology. In ‘technology as literacy’, older people were described as being relatively low in digital literacy and consequently, less able to participate in a more digital society and economy. Importantly, these discourses emerged in the context of a study that specifically sought to explore the benefits as well as the risks of digital technology in the context of lifelong participation and furthermore captured the discourses of those with high levels of power over sectors that were particularly important for those later in life.
Unless challenged, these discourses framing older people as passive consumers of digital technology, may result in older people becoming further constrained in the way in which they participate in the future. For individuals and society in general, there is a substantial cost associated with older people retiring from work and other forms of participation. For example, in Australia, a recent report estimated the value of older Australians’ potential contribution to the economy at around $69 billion (PricewaterhouseCoopers, 2016). Also, perhaps because the baby boomer generation is often described as one of the wealthiest generations in history, their behaviour as consumers (as well as workers) is gradually being recognised as having important implications for the economy (Dann, 2007). Yet, until recently, there has been little priority given to developing technology which addresses the unique barriers experienced by older people in maintaining active and empowered roles. For example, remote working technology could be developed to support older workers with limited mobility, yet currently it is mainly deployed as a means of reducing human workers’ exposure to hazardous work environments. Co-design initiatives, which are designed to connect technology developers with older users of the technology so as to ensure that their needs and wants are represented in the design process are meant to address this gap but decisions about when to involve older people in the co-design process may themselves reflect unconscious assumptions about when and how older people are likely to engage with technology.
Our research also revealed alternative challenging discourses, linking older people, technology and active forms of participation. However, they were outweighed by discourses focusing on more passive forms of participation. In the discourses we found relating to ‘technology as an enabler’ and ‘technology as literacy’, participants discussed digital technology as something which you can choose to engage with and choose to equip yourself with the skills for. But, concurrently, some participants realised it was increasingly not a real choice, because of the severe limitations of not engaging with technology. Given the ubiquity of technology in modern life, we believe it is necessary to raise awareness of, and challenge, limiting discourses, so as to ensure that we maximise our human potential across the whole lifespan.
Conclusion
Our work identified two overarching discourses relating to digital technology, older people and participation amongst the stakeholders we interviewed. In the discourse of technology as a driver of human progress, there was an assumption that technology would provide a ‘fix’ to the social and economic challenges that face us now and into the future, and in so doing, circumvent some (but not all) of the limitations traditionally associated with ageing. However, there was also an implied acceptance of unavoidable disruption and unintended negative consequences associated with important technological developments which were not limited to the elderly. In contrast, those who viewed technology as a tool, wielded by humans to solve challenges and problems, saw greater potential for positive changes. Although the latter discourse has its limitations, it would seem to offer a more empowered and considered stance from which to tackle future challenges (of which our ageing population is but one). If we choose to promote the latter discourse, we will need both social and political decision making processes and community feedback through which we can ensure that technology development (and the products and services that it enables) are directed towards supporting the type of future work and lifestyles that we can all aspire to enjoy in later life. Importantly, we need to be vigilant to the effect of prevailing assumptions, still reflected in discourses which depict older people choosing to participate in a more restricted, passive or subordinate way.
Data availability
All data analysed or generated in this study are included in the paper.
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Fleming, A., Mason, C. & Paxton, G. Discourses of technology, ageing and participation. Palgrave Commun 4, 54 (2018). https://doi.org/10.1057/s41599-018-0107-7
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DOI: https://doi.org/10.1057/s41599-018-0107-7
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