Study design. Study visits (alcohol/placebo) were randomized with a 1 month washout period between study visits. 100 TMS pulses were administered to the DLPFC at 1 mV stimulus intensity prior to beverage consumption (SI1mVT1). Subjects were given 15 minutes to consume the beverage. BAC was obtained every 15 minutes following beverage consumption (except during PAS). Another 100 TMS pulses were administered following beverage consumption and stimulus intensity was adjusted if necessary (SI1mVT2). PAS was then administered using SI1mVT2, followed by 100 TMS pulses also at SI1mVT2 at Post 0 (immediately following PAS), Post 15 (15 minutes following PAS), Post 30 (30 minutes following PAS) and Post 60 (60 minutes following PAS). EEG was collected at all time points to measure CEA.