The prevalence of excess weight gain is increasing more rapidly in rural than in urban environments. Increased intake of ultra-processed foods has been associated with obesity, and the rise of supermarkets and marketing strategies may have contributed to the greater weight increases in rural areas.
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Dietz, W.H. Global shifts in the patterns of urban and rural weight increase. Nat Med 25, 1035–1036 (2019). https://doi.org/10.1038/s41591-019-0518-z
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DOI: https://doi.org/10.1038/s41591-019-0518-z