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Kid influencers — a new arena of social media food marketing

It is well established that marketing of unhealthy food is highly prevalent and has a detrimental effect on children’s eating behaviours and diet. A new study highlights how a new type of social media influencer — children themselves — is contributing to this phenomenon.

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Correspondence to Emma Boyland.

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Coates, A., Boyland, E. Kid influencers — a new arena of social media food marketing. Nat Rev Endocrinol 17, 133–134 (2021). https://doi.org/10.1038/s41574-020-00455-0

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