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Online misinformation warning labels work despite distrust of fact-checkers

Could online warning labels from fact-checkers be ineffective — or perhaps even backfire — for individuals who distrust fact-checkers? Across 21 experiments, we found that the answer is no: warning labels reduce belief in, and sharing of, posts labelled as false both on average and for participants who strongly distrust fact-checkers.

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Fig. 1: Warning labels reduce perceived accuracy of news labelled as false across individuals with varying levels of trust in fact-checkers.

References

  1. Martel, C. & Rand, D. G. Misinformation warning labels are widely effective: a review of warning effects and their moderating features. Curr. Opin. Psychol. 54, 101710 (2023). A review that presents a summary of research examining the average effects of warning labels on false news.

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This is a summary of: Martel, C. & Rand, D. G. Fact-checker warning labels are effective even for those who distrust fact-checkers. Nat. Hum. Behav. https://doi.org/10.1038/s41562-024-01973-x (2024).

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Online misinformation warning labels work despite distrust of fact-checkers. Nat Hum Behav (2024). https://doi.org/10.1038/s41562-024-01974-w

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  • DOI: https://doi.org/10.1038/s41562-024-01974-w

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