Subjective experience of the topic of study can bring passion and creativity to cognitive research. Micah Allen describes this as a double-edged sword, as he recalls witnessing how subjective feeling overrode hard data. But there are ways in which researchers can benefit from subjectively informed research, while guarding against its pitfalls.
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Allen, M. True belief and the ramifications of introspection in scientific discovery. Nat Hum Behav 5, 1594 (2021). https://doi.org/10.1038/s41562-021-01234-1
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DOI: https://doi.org/10.1038/s41562-021-01234-1