This is a preview of subscription content, access via your institution
Open Access articles citing this article.
Scientific Reports Open Access 20 December 2021
Subscribe to Nature+
Get immediate online access to Nature and 55 other Nature journal
Subscribe to Journal
Get full journal access for 1 year
only $9.92 per issue
All prices are NET prices.
VAT will be added later in the checkout.
Tax calculation will be finalised during checkout.
Get time limited or full article access on ReadCube.
All prices are NET prices.
The data that support the findings of this study are available from the corresponding author upon reasonable request.
Carandini, M. & Heeger, D. J. Normalization as a canonical neural computation. Nat. Rev. Neurosci. 13, 51–62 (2012).
Chang, L. W., Gershman, S. J. & Cikara, M. Comparing value coding models of context-dependence in social choice. J. Exp. Soc. Psychol. 85, 103847 (2019).
Chau, B. K., Kolling, N., Hunt, L. T., Walton, M. E. & Rushworth, M. F. A neural mechanism underlying failure of optimal choice with multiple alternatives. Nat. Neurosci. 17, 463–470 (2014).
Cohen, D. et al. Bounded rationality in C. elegans is explained by circuit-specific normalization in chemosensory pathways. Nat. Commun. 10, 3692 (2019).
Furl, N. Facial-attractiveness choices are predicted by divisive normalization. Psychol. Sci. 27, 1379–1387 (2016).
Hunt, L. T., Dolan, R. J. & Behrens, T. E. Hierarchical competitions subserving multi-attribute choice. Nat. Neurosci. 17, 1613–1622 (2014).
Khaw, M. W., Glimcher, P. W. & Louie, K. Normalized value coding explains dynamic adaptation in the human valuation process. Proc. Natl Acad. Sci. USA 114, 12696–12701 (2017).
Louie, K., Grattan, L. E. & Glimcher, P. W. Reward value-based gain control: divisive normalization in parietal cortex. J. Neurosci. 31, 10627–10639 (2011).
Louie, K., LoFaro, T., Webb, R. & Glimcher, P. W. Dynamic divisive normalization predicts time-varying value coding in decision-related circuits. J. Neurosci. 34, 16046–16057 (2014).
Steverson, K., Brandenburger, A. & Glimcher, P. Choice-theoretic foundations of the divisive normalization model. J. Econ. Behav. Organ. 164, 148–165 (2019).
Webb, R., Glimcher, P. W. & Louie, K. The normalization of consumer valuations: context-dependent preferences from neurobiological constraints. Manage. Sci. https://doi.org/10.1287/mnsc.2019.3536 (2020).
Yamada, H., Louie, K., Tymula, A. & Glimcher, P. W. Free choice shapes normalized value signals in medial orbitofrontal cortex. Nat. Commun. 9, 162 (2018).
Zimmermann, J., Glimcher, P. W. & Louie, K. Multiple timescales of normalized value coding underlie adaptive choice behaviour. Nat. Commun. 9, 3206 (2018).
Louie, K., Khaw, M. W. & Glimcher, P. W. Normalization is a general neural mechanism for context-dependent decision making. Proc. Natl Acad. Sci. USA 110, 6139–6144 (2013).
Gluth, S., Kern, N., Kortmann, M. & Vitali, C. L. Value-based attention but not divisive normalization influences decisions with multiple alternatives. Nat. Hum. Behav. 4, 634–645 (2020).
The authors declare no competing interests.
Publisher’s note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
About this article
Cite this article
Webb, R., Glimcher, P.W. & Louie, K. Divisive normalization does influence decisions with multiple alternatives. Nat Hum Behav 4, 1118–1120 (2020). https://doi.org/10.1038/s41562-020-00941-5
This article is cited by
Scientific Reports (2021)