COMPUTATIONAL SOCIAL SCIENCE

Influential networks

Nature Human Behaviour volume 3, pages664–665(2019)Cite this article

Subjects

While simple contagions spread efficiently from highly connected ‘influencers’, new research has revealed another kind of spreading process, that of complex contagions, which follows surprisingly different pathways to disperse through social networks.

Access options

Rent or Buy article

Get time limited or full article access on ReadCube.

from$8.99

Rent or Buy

All prices are NET prices.

References

  1. 1.

    Lazarsfeld, P., Berelson, B. & Gaudet, H. The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign (Columbia University Press, 1948).

  2. 2.

    Katz, E. & Lazarsfeld, P. Personal Influence (Free Press, 1955).

  3. 3.

    Centola, D. How Behavior Spreads (Princeton University Press, 2018).

  4. 4.

    Wang, X., Lan, Y. & Xiao, J. Nat. Hum. Behav. https://www.nature.com/articles/s41562-019-0605-7 (2009).

  5. 5.

    Lazer, D. et al. Science 323, 721–723 (2009).

Download references

Author information

Affiliations

  1. Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania, USA
    • Damon Centola
Authors
  1. Search for Damon Centola in:

Corresponding author

Correspondence to Damon Centola.

Ethics declarations

Competing interests

The author declares no competing interests.

Rights and permissions

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Centola, D. Influential networks. Nat Hum Behav 3, 664–665 (2019). https://doi.org/10.1038/s41562-019-0607-5

Download citation