Influenza is a significant cause of morbidity and mortality around the world. Nudges are small changes to the environment or choice architecture that can be designed to significantly increase influenza vaccination rates.
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M.S.P. is founder of Catalyst Health, a technology and behaviour change consulting firm, and is on the medical advisory board for Healthmine Services, Life.io and Holistic Industries.
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Patel, M.S. Nudges for influenza vaccination. Nat Hum Behav 2, 720–721 (2018). https://doi.org/10.1038/s41562-018-0445-x