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Modelling social norms of water conservation

Social norms are the dominant behavioural patterns in a group that affect how people follow rules and regulations. A new modelling study shows, for different localities around the world, how the combination of biophysical context and social norms affects cooperation in water conservation.

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Correspondence to Marco A. Janssen.

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The author declares no competing financial interests.

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Janssen, M.A. Modelling social norms of water conservation. Nat Hum Behav 1, 624–625 (2017).

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