News & Views | Published:


Modelling social norms of water conservation

Nature Human Behaviourvolume 1pages624625 (2017) | Download Citation

Social norms are the dominant behavioural patterns in a group that affect how people follow rules and regulations. A new modelling study shows, for different localities around the world, how the combination of biophysical context and social norms affects cooperation in water conservation.

Access optionsAccess options

Rent or Buy article

Get time limited or full article access on ReadCube.

from $8.99

All prices are NET prices.


  1. 1.

    Nyborg, K. et al. Science 354, 42–43 (2016).

  2. 2.

    Castilla-Rho, J. C., Rojas, R., Andersen, M. S., Holley, C. & Mariethoz, G. Nat. Hum. Behav. 1, 0181 (2017).

  3. 3.

    World Values Survey (accessed 20 July 2017);

  4. 4.

    Axelrod, R. Am. Polit. Sci. Rev. 80, 1095–1111 (1986).

  5. 5.

    Douglas, M. Natural Symbols: Explorations in Cosmology (Routledge, London and New York, 2004).

  6. 6.

    Chai, S.-K. et al. Beliefs Values 1, 193–208 (2009).

  7. 7.

    Verburg, P. H. et al. Glob. Environ. Change 39, 328–340 (2016).

Download references

Author information


  1. School of Sustainability and the Center for Behavior, Institutions and the Environment, Arizona State University, Tempe, 85287-5502, AZ, USA

    • Marco A. Janssen


  1. Search for Marco A. Janssen in:

Competing interests

The author declares no competing financial interests.

Corresponding author

Correspondence to Marco A. Janssen.

About this article

Publication history